Strategic network-focused design

Interesting discussion recently with a health care organization about designing new programs. They liked the idea of different strategies for people at the cores and peripheries of specific ethnic market segments - such as here on the South Coast of the Great Lakes - with the Chinese, Hispanic, and Indian communities/networks.

For people at the cores of these communities, programs need to be designed with an eye to managing their traditions. For people at the peripheries, programs can be more "mainstreamed" in look, feel, and function design.