Location, location, location

In an adaptive, networked environment, the primacy of location moves from geography to netography.

In the netography, it matters whether we're in the core or the periphery. Location in the core puts us in a prime position to be guardian of the network's core principles, values, assets, and relationships. Location in the periphery puts us in a prime position to be boundary spanners, inter-network weavers and the shameless idea butterflies and bumblebees. Moving from and between core and periphery in any network changes the scope of our opportunities for strategic serendipity.